The relationship before the studio
Shared curiosity.
Different paths.
We met where
art met code.
Andrew and Jeremy met through the CryptoPunks community. A shared curiosity about art, code, culture and ownership became a working relationship—and repeated collaboration.
gm3 gives that working relationship a home: a practice where commercial thinking, creative direction and making happen together.
CryptoPunks is a seminal digital-art project launched in 2017. It is part of our origin story, not an affiliation or professional credential.
The people behind the practice
Different experience.
A shared standard.
New York creative experience. Irish and global commercial perspective.
Two principals working across the question, the idea and the making.

Andrew O’Doherty
Strategy · Commercial · ProductAndrew works across strategy, operations, product and company building. His background includes Deloitte, PwC and Citi, and his current role as Co-founder and Operator of inVerus.
That experience informs a practical question: what will make this work for the people involved, and what evidence would change our minds?
Andrew’s independent work↗
Jeremy Penn
Creative Direction · ExperienceJeremy brings New York creative direction, art and physical experience into the practice. His work includes Good Luck Dry Cleaners, co-founded with Phil Reese, and collaborations with Saks and lululemon.
His work connects cultural insight and hands-on making, from the proposition to the space people step into.
Jeremy’s independent work↗The work determines the team. Additional partners and specialists join where their contribution is needed, with clear roles and credit.
A lineage, carried forward

The mark remembers.
The practice looks ahead.
The original gm3 identity drew colour inspiration from the CryptoPunks universe. Its mark and established palette carry that lineage forward, without making the studio a crypto proposition.
No Punk artwork is needed to tell the story. What matters is the curiosity that connected the founders—and what they make of it now.
A shared standard.
Both principals think, create, build and challenge across disciplines. Their role labels describe centres of gravity, not boundaries.
We would rather discover that an idea should stop than make a weak one look convincing.
Bring a question to the studio↗