Independent venture · prior experience · Jeremy Penn, Phil Reese & collaborators
Good Luck Dry Cleaners
A place becomes something else when people have a reason to gather.
A cultural place
The room is only the beginning.
Art, people and programming give a place its particular character. This photograph documents the GLDC visual world; it does not establish a measured community outcome.
The context
An art collective and cultural retail concept founded by Jeremy Penn and Phil Reese, beginning in a former Williamsburg dry cleaner.
Role
Jeremy Penn, cofounder and artist, working with Phil Reese and a wider creative collective.
Contribution
Cultural spaces, installations, curation and events that made art a shared experience.
Collaborators
Phil Reese, participating artists and the wider Good Luck Dry Cleaners collective.
Output
Physical environments, programming and collaborations including Saks and lululemon.
Known outcome
Spaces and partnerships are publicly documented. Reach, profitability and commercial impact are not quantified here.
Attribution boundary
An independent venture predating the proposed gm3 practice. Neither its history nor its collaborators’ contributions are presented as gm3 client work.
A culture worn outward
Portrait and apparel from GLDC’s public portfolio.
Beyond a single room
A night-time gathering from the portfolio. The location is unverified; it is not presented as the Williamsburg venue.