Prior principal experience · Jeremy Penn with Good Luck Dry Cleaners
lululemon
A community proposition, expressed through a physical environment.
The detail carries the invitation
Community needs a setting.
An installation at HUBseventeen on Fifth Avenue. This wide view shows the relationship between functional objects, art and the physical space.
The context
A GLDC installation at lululemon’s HUBseventeen community space on Fifth Avenue, New York.
Role
Jeremy Penn and Phil Reese through Good Luck Dry Cleaners; Jeremy’s portfolio describes experiential and creative direction.
Contribution
Art and sensory detail shaped into a place for community experience.
Collaborators
Phil Reese, Good Luck Dry Cleaners, lululemon and the participating creative team.
Output
A physical installation documented in Jeremy’s portfolio and contemporary coverage.
Known outcome
The installation and relationship are documented. No sales, retention or global brand impact is asserted.
Attribution boundary
Prior principal work through GLDC, not a gm3 engagement. Individual gallery locations and photographer permissions need confirmation before production.
A visible point of connection
lululemon shopfront and I AM artwork, as documented in Jeremy’s portfolio.
A closer look
A sculptural detail from the installation portfolio.