Prior principal experience · Jeremy Penn with Good Luck Dry Cleaners
Saks Fifth Avenue
A window can be more than a display. A retail space can become an encounter.
At the edge of the street
A window is a meeting point.
The window is the public threshold: fashion, art and the passing city in one encounter.
The context
A collaboration bringing Good Luck Dry Cleaners’ art and cultural world into Saks Fifth Avenue in New York.
Role
Jeremy Penn was a GLDC cofounder and participating artist. His portfolio describes creative direction for the collaboration.
Contribution
Art curation and physical experience across Fifth Avenue windows and an underground environment, with work also appearing in the Spring Book.
Collaborators
Phil Reese and the Good Luck Dry Cleaners collective. The window film names JPO, Jeremy Penn, Consumer, Phil Reese, BD White and Lasso. Film: Cris Gallo.
Output
Window installations, a physical art environment and visual work for a fashion publication.
Known outcome
The installations and collaboration are publicly documented. No quantified sales or brand-lift result is claimed.
Attribution boundary
This is Jeremy’s prior experience with GLDC, before the proposed gm3 studio. It is not a gm3 engagement or a claim to have repositioned Saks as a whole.
A second medium
The Spring 2018 publication extended the collaboration beyond the physical environment.
The people in the picture
A group portrait from Jeremy’s Saks portfolio. Individual identities and full photographer credit require confirmation.